From a recent World Economic Forum article “The circular economy can help save the planet if we start innovating now – Transitioning to a holistic circular economic model is critical to reducing environmental degradation and prioritizing biodiversity and nature, while also delivering on future competitiveness. In a circular economy, waste is designed out, and products are instead looped back into the production system at end of use. Consequently, growth is decoupled from the consumption of scarce resources, and materials are kept within productive use for as long as possible.”

“The circular economy presents a unique market opportunity upwards of $4.5 trillion by 2030. Accelerating this transition relies on the uptake of innovative new business models and disruptive technological innovation. Alongside prioritization of new business models, which now account for roughly 30% of M&A investment according to Accenture analysis, adopting new digital, physical and biological technologies can drive new opportunities and deliver on organizations’ triple bottom line.”

Read the complete story at https://www.weforum.org/agenda/2021/02/the-circulars-accelerator-circular-economy-zero-waste.