Circularity as a Business Strategy: Insights from Cambridge Design Partnership

In a recent LinkedIn discussion shared within the PLM Green Global Alliance community, Jos Voskuil highlighted an insightful perspective from James Harmer of Cambridge Design Partnership on why circularity should be viewed as a business opportunity rather than simply a sustainability initiative.

The discussion explores how circular economy principles are reshaping product development, business models, and customer value. Rather than focusing solely on environmental impact, organizations are increasingly recognizing that circularity can drive innovation, improve resource efficiency, and create long-term competitive advantage.

Building on these ideas, PLM Green Global Alliance will also feature an interview with Adrian Segens, a partner at Cambridge Design Partnership, who shares practical insights into designing products and business models for a more circular future.

As manufacturers face growing sustainability expectations, integrating circular thinking into product development is becoming an important strategic capability, not only for meeting regulations, but for creating lasting business value.