Vestas Use of Enterprise PLM from PTC

PLM mindshare leader PTC has published a new profile on how the European wind energy giant Vestas employs enterprise PLM to manage the digital thread across the product lifecycle.

PTC writes “To meet the unique needs of each customer and accelerate deployment, Vestas embraced digital transformation as they design, manufacture, install, and service onshore and offshore wind turbines across the globe….Vestas has taken a digital-first approach to manufacturing that encompasses all activities from defining products to planning for how parts will be produced (at their own factories with OEM manufacturing partners or on-site).”

The customer example profiles 11 critical use cases in engineering, manufacturing, and service that include:

Engineering:

  • Requirements Management
  • Sustainability Integrations
  • Model-Based Enterprise
  • Configuration Management
  • Product Architecture

Manufacturing:

  • Quality Validation
  • AI-Enabled Inspection
  • Digital Assembly
  • Manufacturing Engineering

Service:

  • Service Info Delivery

To learn more about Vestas digital thread journey visit PTC’s Innovator Customer Spotlight HERE.

(Header image copyright and courtesy of Vestas.)

PTC and Makersite to Accelerate Sustainable Product Development

PTC has announced its latest step in the journey toward enabling smarter, more sustainable product development: the integration between PTC’s enterprise PLM product, Windchill, and Makersite, the leading AI-powered platform for product lifecycle intelligence.

Dave Duncan, VP of Sustainability at PTC, comments: “This integration helps manufacturers who are looking to balance product performance, environmental impact, and compliance demands. By bringing together fragmented supplier data and allowing teams to analyze product footprints for parts and bill of materials (BOMs) directly within Windchill, this integration empowers product development teams to make informed decisions faster and more efficiently than ever before.”

Learn why this is important and what makes it now possible by reading the full announcement HERE.

PLM Helps Global Battery Companies

A new article from PTC Arena Solutions profiles an example of how PLM software helps global battery companies navigate growth and challenges. The author Joseph Prock writes:

“Product lifecycle management is playing a pivotal role in supporting the battery industry. PLM systems provide a centralized location to manage all product-related information, ensuring that information is consistent, current, and accessible to all stakeholders. This centralized product record facilitates better collaboration among teams, from research and development to manufacturing and quality assurance, leading to more efficient and streamlined processes.

PLM is significantly transforming the battery industry by helping streamline product development processes, enhance innovation, sustain compliance with industry regulations, and helping the industry to meet the growing demand for efficient, high-quality, and sustainable battery solutions.”

Learn more about the the importance of PLM in battery development by reading the entire article HERE.

(Feature image courtesy of and credit of PTC Arena Solutions.)

New e-book on Product Sustainability for Dummies

Dave Duncan, Head of Sustainability for PLM solution provider PTC, has announced the publication of his new e-book “Product Sustainability for Dummies.”

In a recent LinkedIn post Dave introduced the book by writing:

“Sustainability in manufacturing is complex, and there’s no single playbook to follow. After working with hundreds of customers and partners over the past two years, one thing was clear: manufacturers can take action today in ways that are both practical and profitable.

So I set out to create a comprehensive guide for manufacturers, and now it’s here! Inside, I break down key focus areas, including:

    • How to profitably incorporate sustainability in product design and execution
    • Strategies for decarbonization, hazardous materials control, and circularity
    • How to stay ahead of evolving regulations and compliance challenges
    • The business value of sustainability beyond just meeting requirements

The biggest takeaway? Sustainability isn’t just about reducing footprints—it’s about driving better product outcomes, reducing risk, and staying competitive in a changing market.

Whether you’re just getting started or refining your strategy, Product Sustainability For Dummies can help you take the next step. Give it a read, would love to hear your thoughts on it!”

Upon reading the book, PLM Green cofounder Jos Voskuil commented:

“I just had the chance to read this eBook, and I absolutely loved it! Dave Duncan masterfully brings together all aspects of sustainability — highlighting the key principles and connections without overwhelming readers with excessive details.

He breaks down the essentials — the need, regulations, digital thread, and business impact — in a clear and accessible way, making sustainability feel both achievable and essential.

And while Dave Duncan is Head of Sustainability PTC, this book remains completely vendor-neutral. It’s a compelling call to action for leveraging modern PLM infrastructure to seamlessly embed sustainability into your processes.

A must-read for anyone in community – even if you are not a dummy!”

Congratulations, Dave, and thanks for reminding all professionals, at any stage of their career, of the value in learning with the attitude of a “Beginner’s Mind.”

The book can be downloaded for free at https://www.ptc.com/en/resources/corporate/ebook/product-sustainability-for-dummies-beyond-the-book.

(Image Credit PTC)

A Practical Guide to the Digital Product Passport from PTC Arena

The new whitepaper “A Practical Guide to the Digital Product Passport” from PTC Arena Solutions is one of the most comprehensive introductions to the Digital Product Passport (DPP) for PLM professionals.

The paper covers the following topics:

  • The Concept Behind the Digital Product Passport (DPP)
  • Understanding DPP Laws, Regulations, and Business Requirements
  • Industries Affected by the DPP Mandate
  • What Type of Information Is Stored Inside a DPP?
  • Blockchain Technology: The Foundation for Building a DPP
  • Getting Started With DPP
  • Companies Are Using PLM to Manage DPP Information
  • PLM Capabilities Used to Manage DPP Compliance
  • PLM Helps Companies Meet DPP Regulations, Design for Sustainability, and Strategically Transition to a Circular Economy

From the paper we learn about the importance of DPP:

“Within the EU, passport technology is becoming mandatory across a diverse range of product categories, starting with batteries, chemicals, construction, electronics, furniture, luxury goods, plastics, textiles, and toys.”

“Full DPP implementation is currently expected by 2030. This mandate requires companies to digitally document detailed product information across their entire lifecycle. The goal is to promote sustainability and transparency for consumers, businesses, and governments.”

Read the complete paper by downloading it now from PTC HERE.

(Header image courtesy of PTC.)

PLM and Design for Sustainability

Summary & Goals

In the last century our corporate business cultures and design engineering functions have been focused upon the well-known three dimensions of time, cost, and quality. As a consequence people, processes, and technologies were organized and optimized around these KPIs which became unrelenting drivers of new product development.

Now with the criticality of establishing a more sustainable global economy, it is imperative that design decisions include the fourth dimension of sustainability; what is called Design for Sustainability (DfS). The move to adding then prioritizing sustainability considerations promises to transform not just products, processes, and technologies, but also professions, organizations, and entire industries.

In contrast to other sustainability-related disciplines, DfS has an added burden of complexity: the design phase planning of a product must now include a prediction of its sustainability impact. This impact assessment may come from rigorous analysis using hard data or only estimates often relying upon extrapolations and comparisons.

These DfS decisions will ultimately determine the true sustainability of a product over a lifecycle that can run decades, including its repair, reuse, refurbishment, and recycling. Product data and usage information that is not complete in the early design stages must then be predicted, which becomes the “Dilemma of DfS”. The 80/20 Pareto Principle certainly applies where 80% of sustainability impact is defined during the first 20% of product life when much important data is still unknown.

Since we as an engineering community are still at the beginning of the transformation toward DfS thinking, our speed of implementation and standardization greatly matters. The goal of this new PLM Green theme and study group is to elevate and accelerate that transformation by sharing educational learnings, best practices, and real-world experiences across the three levels of:

  • People – who need to understand, practice and transfer the culture of designing sustainable products
  • Processes – which establish sustainable targets, even when the underlying performance and usage data is unknown in the early stages
  • Technologies – which require data acquisition and prediction in a complex environment from numerous sources across departments, enterprises, and stakeholders

To accomplish this our group’s mission is to establish an open non-commercial forum of design engineering professionals from around the world who freely share their knowledge, experiences, and best practices that will boost the DfS transformation.

Theme Moderators

Dr.-Ing Erik Rieger, PLM Evangelist 

erieger@ptc.com

Focus & Objectives

Our near-term focus will be on exploring how best to take advantage of “PLM Levers” for supporting design for sustainability, and defining what new advancements in PLM-enabling capabilities, implementations, and user applications will be needed.

To be successful, DfS will require the following challenges be addressed, most which are ideal for PLM business strategies and software solutions:

  • Continuous data gathering and updating from numerous sources across the entire product lifecycle. In particular, data sources from material databases, supply chains, and manufacturing planning/operations has to be taken into account followed by best data-handling practices to seamlessly integrate the data into design workflows. This includes approaches for creating and maintaining digital or virtual twins.
  • Tool landscape for sustainability, which allows rapid changing software tools to be analyzed according to their functional capabilities and assessing their fit into individual enterprise requirements for given product characteristics.
  • Predicting data from actual product life history and feeding that back into the early design phase has to be incorporated. Generalizing data to check and validate early assumptions and estimations also has to be performed.
  • PLM enablement toward Green PLM systems, which support transparency of sustainability impact in all maturity phases of the product. This includes functional capabilities, such as comparing variants for assessment of change impact, rolling up sustainability from single components to the entire product, and managing sustainability for variant design in complex structures.
  • Leveraging DfS for compliance reporting will require transparent verifiable reporting against regulatory standards right from the beginning. This will help to enhance the importance and investment of DfS initiatives.
  • Maturation and standardization of design processes and KPIs to support sustainability best practices, include training on sustainability-integrated design processes across disciplines like requirements planning.
  • Closing the loop of the entire life cycle to leverage lessons learned from the other PGGA research areas such as Life Cycle Assessment.and Circular Economy.

Agenda & Activities

We propose in our DfS theme working group to exchange experiences, thought leadership, and most importantly, professional encouragement to amplify our voices and accelerate our actions.  As in the other PLM Green themes, we will do so by educating, advocating, and collaborating across the boundaries of technical disciplines, different industries, and international borders.

We will pursue these objectives using a plan composed of several elements that may include: commentaries, use cases, virtual round-table discussion groups, blog posts, book and paper reviews, recorded interviews, industry surveys, and participation as guest speakers in conferences and webinars hosted by others.

No one association, business group, or NGO, regardless of how large or small, can produce all the advancements in sustainability that are urgently needed. Thus communicating, cooperating, and collaborating with other professional groups, organizations, and alliances will be needed which we enthusiastically look forward to pursuing.

Invitation to Participate & Collaborate

To participate in our PLM Green theme study group on DfS, we invite you to first, if you have not yet done so, join the PLM Green LinkedIn Group then contact our moderator Dr.-Ing Erik Rieger at erieger@ptc.com to share your area of special interest and expertise.

Announcements & Updates

Check back soon to this website page as we announce activities for 2025, or register HERE to receive our news, updates, and announcements of events.

References & Resources

Here below we have started maintaining a curated list of featured white papers, blog posts, presentations, case studies, webinars, and interviews on Design for Sustainability. For inclusion in this library we invite you to send us examples you have come across in your own work, company, industry, or country to info@plmgreenalliance.com.

PLM Green Global Alliance Discusses Trends and Future Directions - On November 11th, we celebrated our 5th anniversary of the PLM Green Global Alliance (PGGA) with a webinar where Jos Voskuil (me) interviewed the five other PGGA core team members about developments and experiences in their focus domain, potentially allowing for a broader discussion. In our discussion, we focused on… Continue Reading
Design for Sustainability Workgroup Kickoff Meeting - The PLM Green Global Alliance held a meeting earlier this summer to kick off the establishment of the new Design for Sustainability (DfS) workgroup. Organized by PLM Green cofounder Jos Voskuil and then led by theme moderators Erik Rieger and Matthew Sullivan, the attendees explored each of their various special… Continue Reading
PTC and Makersite to Accelerate Sustainable Product Development - PTC has announced its latest step in the journey toward enabling smarter, more sustainable product development: the integration between PTC’s enterprise PLM product, Windchill, and Makersite, the leading AI-powered platform for product lifecycle intelligence. Dave Duncan, VP of Sustainability at PTC, comments: "This integration helps manufacturers who are looking to… Continue Reading
Design for Sustainability News - (The following post from PLM Green Global Alliance cofounder Jos Voskuil first appeared in his European PLM-focused blog HERE.) Within the PLM Green Global Alliance (PGGA), we had an internal kick-off meeting related to the topic of Design for Sustainability (DfS). As you might have seen on our website, Erik… Continue Reading
New e-book on Product Sustainability for Dummies - Dave Duncan, Head of Sustainability for PLM solution provider PTC, has announced the publication of his new e-book “Product Sustainability for Dummies.” In a recent LinkedIn post Dave introduced the book by writing: “Sustainability in manufacturing is complex, and there’s no single playbook to follow. After working with hundreds of… Continue Reading
PLM Green Announces Design for Sustainability Theme - The PLM Green Global Alliance (PGGA) announces that a new study theme focused on Design for Sustainability (DfS) has been established which will be led by PLM Green contributing moderator Erik Rieger from Transition Technologies PSC Germany. PLM Green’s mission is to educate, advocate, and collaborate across the boundaries of… Continue Reading
Addressing the Global Plastics Problem in Electrotechnical Product Design - Our latest PLM Green Global Alliance post is a guest author contribution from Roger Franz who is a recognized authority on supply chain reporting for compliance with worldwide regulations, leveraging his decades of experience with engineering software tools and enterprise IT systems. Previously, Roger shared his professional passion and special… Continue Reading
Life Cycle Assessments for Design Engineers in NPD and R&D - The latest PLM Green Global Alliance post is authored by Klaus Brettschneider, principal moderator for our Life Cycle Assessment study theme and Director of Sustainability Products for PLM consultancy Linx-AS. Engineers and designers in New Product Development (NPD) and Research & Development (R&D) play a critical role in shaping the… Continue Reading
PLM Tools to Design for Sustainability - This month we are pleased to feature a guest blog submitted by PLM Green Global Alliance follower Roger L. Franz. who shares a few things he has learned as a Principal in Engineering Information Technology when beginning to explore the state of PLM tools to Design for Sustainability. Design for… Continue Reading

Leaders in PLM and Sustainability – December 2024

This is the third in a new series of posts from the PLM Green Global Alliance (PGGA) on “Leaders in PLM & Sustainability” where we profile and interview professionals from around the world who are working at the intersection of PLM and Sustainability.

Our goal for these profiles is to both recognize and encourage PLM professionals who are contributing to the greening of Product Lifecycle Management in their own work and industry. This is core to PGGA’s mission of growing a mutually supportive global network between professionals who use, develop, research, market, consult, teach, or support PLM business strategies, technologies and software solutions that have value in transitioning to a more sustainable global economy and environmental ecosystems. We execute this mission by focusing on educating, collaborating, and advocating for the role of PLM in creating a circular economy of low-carbon products and processes.

As referenced in our first profile featuring Mark Reisig, and then our second one recognizing Jos Voskuil, there are numerous technical challenges and career opportunities in leveling then lowering greenhouse gas emissions by the end of this decade as climate scientists warn us is so critical. It’s an exciting time to participate in what may prove to become the most important application of PLM many of us will experience in our careers.

We are now excited to announce that our next recognized “Leader in PLM & Sustainability” is Dave Duncan, who is Vice President of Sustainability at PTC, a well-known provider of PLM-enabling solutions including Windchill and Arena.

Continue reading

PLM and Circular Economy: a framework for sustainable product development

This article from PTC Arena Solutions discusses the growing role of PLM in sustainable product development and the circular economy. Here are the key points:

  • PLM has become increasingly important for manufacturers in new product development and introduction, especially in markets with complex products where quality management and compliance regulations are stringent.
  • The Circular Economy is based on three principles driven by design: eliminate waste and pollution, circulate products and materials (at their highest value), and regenerate nature.
  • PLM is starting to play a critical role in manufacturing companies’ environmental, social, and governance (ESG) strategies.
  • A survey found that many companies are using more sustainable materials, increasing the efficiency of energy use, and using energy-efficient or climate-friendly machinery.

Image Courtesy of Arena Solutions

Learn more by reading PLM and Circular Economy: A Framework for Sustainable Product Development | Arena (arenasolutions.com).

PLM Tools to Design for Sustainability

This month we are pleased to feature a guest blog submitted by PLM Green Global Alliance follower Roger L. Franz. who shares a few things he has learned as a Principal in Engineering Information Technology when beginning to explore the state of PLM tools to Design for Sustainability.


Design for Sustainability is now a mainstream requirement from governments, regulators, and customers. In this brief we summarize some current trends in the area of PLM tools to support rapid engineering assessment of environmental footprint among the many engineering choices. Engineering and science-based tools to quickly guide hardware engineers toward material selection and product configuration choices with reduced environmental footprint are critical to our future.

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PLM Green Reports on PTC LiveWorx 2023

This post was written and first published in May 2023 by PLM Green co-founder Jos Voskuil in his European Virtual Dutchman blog about PLM.

Last week I enjoyed visiting LiveWorx 2023 on behalf of the PLM Global Green Alliance. PTC had invited us to understand their sustainability ambitions and meet with the relevant people from PTC, partners, customers and several of my analyst friends. It felt like a reunion.

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Discussing Sustainability with PTC

The following post was first written by PLM Green co-founder Jos Voskuil where it  appeared in his European PLM Weblog in December 2022.


We are excited to close the year with the first round of the PLM Global Green Alliance (PGGA) series of interviews and panel discussions about PLM and Sustainability.

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