Sustainable innovation is at the forefront of many business strategies today as environmental concerns rise globally and calls for saving our planet with reduced use of resources grow day by day. Sustainable product innovation and development is no longer an option but a necessity for creating a more sustainable world built upon a circular economy. The drive to sustainability, and subsequent investments to decarbonize the global economy, may prove to be the largest business opportunity that entire industries, individual companies, and PLM professionals will ever experience.
International members of the PLM Green Global Alliance (PGGA) met recently to discuss the timely new book “How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need.” The panel discussion was moderated by PGGA co-founder Jos Voskuil with participants Klaus Brettschneider, Lionel Grealou, Patrick Hillberg, Ilan Madjar, and Richard McFall.
That author Bill Gates, who admits upfront in the book that he is an imperfect messenger, wrote what many of us often think about the climate crisis:
“It’s easy to feel powerless in the face of a problem as big as climate change. But you’re not powerless. And you don’t have to be a politician or a philanthropist to make a difference. You have influence as a citizen, a consumer, and an employee or employer.”